The Penrose Quarterly, Issue One: On Purpose (online)

Even the best purpose statements can fall flat without the right tools to activate it. How might 'Purpose' be used as a filter for decision making?

No one cares about your company’s mission statement. Leaders, focus on this instead.

Danny Brooks, a veteran of Starbucks and IDEO who now runs a strategy firm, explains what’s so important about your origin story, and how to get it right.

The power of Company DNA and data: Interview with Danny Brooks, co-founder at Penrose

Danny Brooks shares his philosophy of Company DNA and discusses data strategy and storytelling for better human resources management.

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What challenges are you navigating right now? Tell us about the biggest questions on your mind, and let’s see how we might tackle them together.

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