Desired Outcomes is the impact that an organization aims to achieve as a result of reaching its business goals—they are less tied to quantifiable metrics than Goals.
- Desired Outcomes should focus on the world that results from achieving an organization’s goals.
Goals are specific, measurable objectives set out to achieve within a defined timeframe. Goals can vary widely depending on the organization's size, industry, and market position but typically focus on areas such as growth, profitability, market share, customer satisfaction, innovation, sustainability, and social responsibility.
- Goals should be S.M.A.R.T.—specific, measurable, achievable, relevant, and time-bound
- Goals should focus on financial performance, operational efficiency, stakeholder engagement and satisfaction, social impact and sustainability.
