What is
What are
Customer Value Proposition
?
Customer Value Proposition is a compelling articulation of the unique value an organization offers to its audience. It includes the differentiated benefit(s) an organization’s offering provides in relation to its market category.
Why is it important?
Why are they important?
Customer Value Proposition serves as a tool to communicate the benefits of engaging with a particular offering in order to increase awareness and drive conversions. It helps the target audience understand why they should buy a specific product or service—giving them a reason to choose a specific organization.
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