What is
What are
Brand Identity (or Brand Expression)
?
A Brand Identity is how an organization tangibly expresses itself. Brand identity serves as the outward-facing visual and verbal representation of what an organization values and what it is trying to accomplish.
Why is it important?
Why are they important?
A compelling and consistent Brand Identity helps influence stakeholder perceptions, reinforces brand recognition, builds trust and loyalty, and differentiates one organization from another.
Brand Identity can include name, logo, color palette, typography, imagery, messaging, and overall design aesthetic.
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