What is
What are
Pillars
?
Pillars are an organization’s key levers of impact—what a company sells, how it differentiates, how it delivers its offering, and the emotional outcome it elicits.
Why is it important?
Why are they important?
Pillars serve to connect an employee’s role to the Promise they work to uphold. They establish the components of a company’s business model, where and how it has permission to grow, and ensure the organization remains consistent as it evolves.
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