What is
What are
Insights
?
Insights are synthesized learnings rooted in data that are revelatory, relevant, timely, and directional.
Why is it important?
Why are they important?
Insights ensure that decisions are grounded in the perspectives, needs, attitudes, and behaviors of many people rather than the intuition of a select few. Insights provide a foundation for an organization to measure its progress (or digression) towards near- and long term goals.
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