What is
What are
Brand Strategy
?
Brand Strategy is a long-term plan for how an organization develops its brand foundation (Company DNA), shows up in its target market, how it attracts and engages its intended audiences, how it influences external perceptions, and how it differentiates from competition.
Why is it important?
Why are they important?
A holistic Brand Strategy helps an organization proactively build awareness and make intentional choices in alignment with the brand’s foundation (Company DNA) and stakeholder needs, expectations, and behaviors.
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