What is
What are
Positioning
?
Positioning is the relative space a brand vies for in the mind of its target audience in relation to its competitors. A brand position emphasizes an organization’s differentiation based on a specific audience—telling them what they’re going to get from the organization versus competitors.
Why is it important?
Why are they important?
Positioning serves as a tool to differentiate from competitors and influence stakeholder perception of the organization’s quality, reliability, and overall value.
What challenges are you navigating right now? Tell us about the biggest questions on your mind, and let’s see how we might tackle them together.
reach outSign up to receive our quarterly newsletters to get an exclusive look at the tools we’re making available to clients, and unpack some of the biggest questions C-suite leaders come to us with.
