What is
What are
Origin Story
?
An Origin Story is an articulation of the events that brought your organization into existence—the story of where your Company DNA emerged from. It frames up who you are, why you do what you, and how you hope to positively impact stakeholders.
Why is it important?
Why are they important?
Origin Story can act as ‘shorthand for Company DNA—it serves as a way to share it in a memorable way creating a personal, relatable connection with stakeholders.
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